June 22, 2006
The store everyone loves to hate
Yes. It’s Best Buy.
I was recently inspired to hassle Best Buy yet again for it’s incompetence. I am a member of the Reward Zone program. Don’t ask me why, it costs $10 per year and I suppose it’s much easier to take advantage of their failure to accurately price products than to be a member of this “coupon club” that only encourages more negligent spending. I received an email containing my recent coupons but alas, like I discovered on the single other occasion I’ve recieved coupons (I’ve been a member for almost 3 years) they require you to use Internet Explorer! Far be it from me to reboot my computer to print these coupons (or use the one sitting next to me running Windows) I felt it was my turn to complain, once again. Since the email address linked from the coupons was “rewardzone.bestbuy.com” I felt I’d better find a method of communication that wasn’t improperly formatted (ha! good luck…). I went to the reward zone website and there was a “question/concern” form that looked promising. I filled it out as so:
My concern is the installation of Internet Explorer that the reward zone program assumes. I don’t use Internet Explorer because I use Linux. Even when I do use Windows, the mere thought of starting up Internet Explorer makes me throw-up a little. If Microsoft is paying you to limit your business to their customers, I’ll gladly go elsewhere. Otherwise, there are many alternatives to employ including a system that will simply email the unique coupon codes (or let them be downloaded with any web browser) and require the reward zone card to be presented when the coupons are redeemed.
Thanks,
Brian Ferrell - A long time but unfaithful and never altogether satisfied Best Buy customer.
I’m not sure I’ll ever get a response, let alone in the “24 hours” they promise on the website. Or maybe I will get a response, with what I’ve come to expect from such a company “we’re sorry for your recent experience, here’s more coupons.” We live in an age when one poor technology retailer can be replaced by 5 others with better service so I won’t feel bad if I have to avoid shopping at Best Buy altogether. Or maybe I’ll just limit myself to purchasing their signature “accidental loss leaders.” I wouldn’t feel bad about that either…
Update 1: There’s some lack of communication between their “guy who writes content for website” and “guy who writes content for emails originating from website” departments because I just got an email saying I will get a response within 48 hours. Perhaps they’re not as “eager to assist” as they claim.
Update 2: (and the end of my story) Less than 24 hours, so at least they’re proficient in responding to concerns… or are they? It took them 24 hours to come up with nothing and default to this auto we-don’t-care message:
Brian,
I am Michael with Best Buy Customer Care.
I apologize we did not meet your expectations with the RewardZone program. Best Buy strives to make each experience you have with us positive and as fun as possible, and we are disappointed if we don’t live up to that expectation. Best Buy relies on feedback, both positive and negative, to help us find areas to improve the Reward Zone program for our members.
I apologize for any inconvenience this may have caused you.
Thank you,
Michael
Best Buy Customer Care Team
So, it is a sad ending to my story. No more coupons (not that I use them anyway) and not even a genuine response to my concern. I can’t say I’m surprised, but maybe, by some small stroke of luck, my concern has ended up in the hands of someone who actually read it. But that might be wishful thinking…












